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Case Study

HUB

HUB is a verified student-driven platform that helps college students discover the best places to eat, study, and socialize — powered by authentic campus reviews. Project currently operating under the working title “HUB”. Final brand name to be announced.

MobileMVPUI/UX
HUB cover image

Overview

HUB is designed as a campus-first discovery engine, starting in Madison, WI. Unlike Yelp, The platform verifies students via .edu email and aggregates authentic reviews for restaurants, cafes, parks, study spots, and nightlife.

HUB focuses specifically on student needs — affordability, proximity to campus, and healthy lifestyle filters.

Role

Product Designer & Engineer

Duration

12+ weeks (Ongoing)

Platform

iOS, Android

Stack

React Native,Supabase, Figma

The Challenge

Generic platforms like Yelp are too broad for student-specific needs. No centralized place for authentic, verified student opinions. Word-of-mouth recommendations are fragmented across group chats and social media.

  • Low trust in anonymous reviews.
  • Students waste time deciding where to eat or hang out.
  • Healthy and budget-friendly options are hard to filter quickly.

Process & Timeline

Weeks 1–2

Research & Validation

Identified college students as the primary users and studied how they currently discover places around campus. Analyzed gaps in platforms like Yelp and found that they lack student-specific filters and verified opinions.

Weeks 3-6

Product Design

Designed the core UX flows and interface in Figma. Defined user journeys for place discovery, review submission, and profile creation. Built reusable UI components and structured the information architecture before development

Weeks 7–12

Mobile App & Backend Architecture

Built the mobile application using React Native and implemented the backend using Supabase. Designed a relational Postgres schema for places, reviews, users, and tags. Implemented authentication with .edu verification and configured row-level security policies to ensure data integrity and secure access control.

Key Screens

Interested in working together?

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